Completion, attendance, generic feedback, and one-off manager roleplay.
Phonetic | AI Performance Simulation | Private Beta
The practice gym for high-stakes conversations.
Phonetic turns real calls into targeted AI drills, scored retries, and manager-ready certification before reps touch the next live buyer.
- Not a roleplay bot.
- A closed loop from live-call diagnosis to scored practice.
- Not sales training.
- Readiness infrastructure for any job where words carry risk.
Category
AI Performance Simulation
Companies already spend heavily teaching people what to say. The missing layer is realistic repetition before the real moment.
Sales is the wedge. The larger market is every high-stakes conversation: support, renewals, negotiation, recruiting, management, healthcare communication, and compliance-heavy calls.
Your team is practicing on your most expensive leads.
Most enablement is passive: watch the module, read the playbook, shadow a senior rep. That transfers information. It does not create behavior under pressure. Phonetic makes the hard moment repeatable.
Scenario pressure, evidence-based scoring, retry loops, and certification.
The product learns where performance breaks, then assigns the exact rep needed next.
The loop
The product is not the AI character. It is the closed loop.
Real call
Sales, support, renewal, or manager conversation enters the system.
Diagnosis
Phonetic finds the moment that cost momentum and cites evidence.
Targeted drill
The rep practices the exact behavior: discovery, objection, urgency, or next step.
Scored retry
Each attempt updates a skill graph with proof, not manager vibes.
Certification
The team knows who is ready before live pipeline is at risk.
Proof shape
One scenario. Same rep. The score moves.
Price objection drill
Attempt 1 -> 4
Clarifies objection
+56
Links price to pain
+58
Secures next step
+37
Certification layer
Managers do not need another dashboard. They need to know who is ready.
- Assign
- Monday team drill from real weak spots.
- Gate
- Require certification before lead ownership.
- Improve
- Track skill movement by rep, team, and scenario.
Market signals
Budgets are already moving toward measurable performance.
Salesforce reported 84% of sales reps missed quota last year, while reps spend 70% of time on non-selling tasks.
Allied Market Research projects the market from $3.4B in 2024 to $12.2B by 2034.
Salesforce reported 59% of B2B buyers say reps do not take time to understand their business challenges.
Sources: Salesforce State of Sales, 2024; Allied Market Research, 2025.
Why Phonetic can win
Generic roleplay will become cheap. The workflow around it will not.
Call autopsy -> drill
Upload one lost call. Phonetic identifies the broken behavior and turns it into a three-minute drill.
Skill graph
Every rep gets a measurable map: discovery depth, pain quantification, urgency, objections, and commitment quality.
Vertical playbooks
Founder-led B2B sales first. Then phone-heavy European revenue and support teams.
Evidence scoring
Every score needs a timestamp, quote, criterion, reason, and next drill. No vague AI feedback.
EU trust wedge
Built as coaching infrastructure, not automated employee judgment.
The EU AI Act makes this category sensitive. Phonetic should win by being explainable, human-in-the-loop, and careful about what it does not claim.
No emotion-inference claimsMeasure pace, silence, talk/listen ratio, question quality, and evidence in words.
No training on customer data by defaultCustomer conversations stay scoped to coaching and tenant-specific improvement.
Human manager stays in the loopReadiness and certification support coaching decisions; they do not replace judgment.
Own the readiness layer for human performance at work.
Phonetic starts with sales because the pain is obvious. The company becomes the simulation infrastructure for every job where conversations decide outcomes.